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Holiday Margin Math for Retro Projectors: Run These Numbers Before You Commit
My boss asks one question about any new category: what does it return, and by when? Fair question. So this is the math I ran on retro projectors…
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Practical product, merchandising and market context for retailers, brands and distributors.
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My boss asks one question about any new category: what does it return, and by when? Fair question. So this is the math I ran on retro projectors…
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The inquiries arrive in a predictable rhythm. A wedding planner writes in March, slightly panicked about June. A B&B owner writes in January, calm, spreadsheet...
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An opinion piece for gift wholesalers, distributors, and corporate gifting agencies. We have a stake in this argument: BESUS Retro Cinema is a retro lifestyle...
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Buying directors at gift chains and department stores sit through dozens of pitches a month. Nearly all of them sound the same: good quality, competitive...
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Last year we started working with a mid-size gift distributor — one of those regional players with a solid corporate client list, a warehouse, and a catalog...
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Every few weeks I get an email or a booth conversation that goes roughly like this: "I like the product, my retailers would like the product — but…
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Day three of the electronics fair. A buyer from a mid-size gift distributor — let's say she'd already walked past forty booths of identical earbuds that...
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Every buying season brings the same challenge: the shelf already looks full. Power banks, wireless earbuds, smart bulbs — table
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When a Gadget Isn’t Enough We’ve all been there. A birthday, an anniversary, a corporate thank-you — and the default
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The Gift Shelf Is Getting Smarter If you are building a gift or lifestyle electronics assortment that stands out, start
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